In today’s unpredictable world, retail stores and outlets can (and do) fall prey to criminal activities such as shoplifting, vandalism, and even armed robbery. Unfortunately, security threats can have a significant impact on a business, and can lead to financial losses, property damage, harm to employees and customers, and a negative reputation. This can result in decreased sales, increased insurance costs, and loss of customer trust, ultimately affecting a business’s bottom line.
In order to prevent such incidents and ensure the safety of customers, employees, and merchandise, many business owners look towards hiring retail security guards to ensure peace of mind. In this blog, we will discuss why security guards are essential in retail and how they help to create a safer environment for all involved, so read to find out more.
Prevent Theft & Shoplifting
One of the major benefits of security guards is none other than the prevention of theft and shoplifting in retail settings. Unfortunately, the industry estimates that retail theft, both external and internal, is costing Australian businesses up to $9 billion each year. To mitigate these losses, retail security guards can be used as a deterrent to potential shoplifters and thieves. The simple truth is that the presence of a security guard can make shoplifters think twice before attempting to steal. Moreover, when you have security guards on your premises, the chances of getting away with such acts are slim to none. In addition to acting as a visible crime deterrent, security guards also monitor the store’s CCTV system and are trained to recognise suspicious behaviour. By being proactive, ESS retail security guards can provide business owners with peace of mind by preventing theft and shoplifting before they occur.
When a security situation occurs, prompt response is crucial. Even though your business may have emergency protocols, it can be challenging for untrained staff to respond quickly and calmly during a high-stress situation. Whether it’s a medical emergency, a fire, or an armed robbery, a retail security guard is trained to respond quickly and appropriately to a wide variety of situations and incidents. Security guards can evacuate the retail premises, provide first aid, and call for backup if necessary. In addition, armed security guards are trained to handle weapons and can use force if required to protect employees and customers. At ESS, we train our security officers to provide instructions and manage emergency medical situations effectively and appropriately.
Improved Customer Service
Every business owner understands the importance of customer service because it is crucial for building and maintaining a loyal customer base. Good customer service creates a positive image of the business and encourages customers to return, recommend the business to others, and leave positive reviews. Poor customer service, on the other hand, can lead to negative reviews, loss of customers, and damage to the business’s reputation. Fortunately, ESS retail security guards not only provide security but also act as customer service representatives. Our highly trained guards can help customers find what they are looking for, answer questions about products, and provide general assistance. By having a security guard on staff, retailers can enhance the shopping experience for their customers and make them feel safer.
Retail security guards are trained to document all incidents and keep accurate records of any suspicious or illegal activities that occur on the premises. This information can be used to improve security protocols, identify patterns of criminal behaviour, and assist law enforcement in their investigations, in the event of an incident or crime. ESS security guards offer real time incident reporting and guard tracking, providing you with a transparent security overview of your site increasing response efficiency. As an added bonus, our reports are customised to suit your specific retail sector, unique environment, and needs. Our advanced technology provides our clients with critical information when they need it.
Cover All Bases
In addition to static retail security guards that are situated in a fixed location, ESS also offers mobile security patrols to cover larger areas or multiple locations. During their patrols, mobile guards monitor the property for signs of suspicious activity, such as unauthorised entry or theft. They may also check for vandalism and safety hazards, such as broken windows or doors, and report any issues to the appropriate authorities. If an incident does occur, patrol guards will take appropriate action, such as notifying law enforcement or emergency services and working to resolve the situation. They will also provide a visible security presence, which can help deter potential criminal activity and provide peace of mind to customers and employees. Not to mention, mobile patrol security provides services for both random and scheduled routes, ensuring that nothing is left to chance. Random checks can help keep potential criminals on their toes and make it more difficult for them to plan and execute a theft or other criminal acts.
Customised Retail Security Solutions
Last but not least, ESS retail security guards can provide customised security solutions based on your business’s unique needs and requirements. The security threats and risks faced by one business may not be the same as those faced by another business. Therefore, a one-size-fits-all approach to retail security may not be effective in addressing the unique security challenges of each retail establishment. We work alongside business owners to conduct security assessments, identify potential vulnerabilities and develop a comprehensive security plan that addresses those vulnerabilities. This can help improve the effectiveness of security measures and reduce the risk of security breaches, theft, or other security incidents.
How We Can Help
At ESS, we understand the importance of retail security in protecting your business, employees, and customers. Our team of highly trained retail security guards can provide customised security solutions that meet your unique needs and requirements. Together, we can work towards protecting your retail business and improving your security posture for continued business growth and success.
Don’t wait until it’s too late – take proactive steps to secure your business today by calling us at 1300 20 22 24, or heading to our contact page today.